The poster above is a print advert for the game Fifa14. The most significant part of this poster is the name ‘Fifa14’ which is seen on the left side of the poster, this is unusual as the name of a game tends to be in the centre of the poster. The font is bold thus attracting your attention as soon as you see this poster. This is reinforced by the black and red font on a white background thus making the colours more prominent. The image of a world famous footballer outlines the game perfectly. Additionally, the image of a world famous footballer, seen on the right hand side, attracts the target audience and promotes the game.
“The more you play, the more the game evolves into a nigh-on perfect footballing dream”
(Playstation Official Magazine – UK)
“FIFA 14 oozes style, authenticity, and bold design from start to finish. It looks and feels better than ever”
(Official XBOX Magazine)
“Scoring is still too easy, with any on-target shot from within 40 yards finding its way into the net.”
(The Apps Magazine Website)
In the three reviews above, we see a mixture of good and bad reviews. The first and second review, presents Fifa 14 in a positive light thus encouraging you to play the game. However, the third review suggests that the game is slightly unreal and isn’t better than playing real football.
Magazine Reviews are effective as they can sometimes have two views – the good and bad thus allowing people to decide whether or not they would like the game. Additionally, the magazine reviews often have screenshots of game play thus allowing people to decide whether they like the graphics and whether they think the game is worth its money.
In my opinion, e-media is very effective as people do not have to go out of their way in order to buy a magazine just to read one item. The reviews on the internet are two sided and contain people’s opinions. Furthermore, there are many more reviews on the internet in comparison to a print review.
Broadcast
In the Fifa 14 advert, we see people from many different cultures and people of many different ages play together. Amongst these ordinary people are celebrities thus suggesting that people who play Fifa 14 are equivalent to celebrities. Also, the use of scenes of game play show what the game involves and presents that the game is fun.
The advert begins with Lionel Messi driving a van this is significant as almost immediately the audience are aware that this advert is about Football. Also, Lionel Messi is a world famous footballer and therefore the fact that he is playing Fifa would encourage others to Fifa too.
The advert starts with a van with the number 14 thus introducing the year of the game. Towards the end of the advert the slogan “we are Fifa 14” appears, the slogan is short and catchy therefore easy to remember. The main star in this video would be Lionel Messi as he is the first character on screen, however, there are other celebrities in the ad.
E-Media
The FIFA 14 website is completely covered with images of football and football language. For example, “Precision Movement”, “Pure Shot” and “Real ball Physics”. By doing this, anyone who loves football or the game Fifa will enjoy reading this website page.
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